Back Home

CVent

Insomniac Design collaborated with Cvent to develop custom data visualization solutions for event management.

The Goals

Simplify complex data, enhance decision-making processes, and improve user insights.

The Problem

Cvent's existing data visualization tools were complex and did not effectively communicate insights to users. There was more text than there was numbers or easily digestible chunks of data.

The Process

We conducted user interviews with internal stakeholder and pre-selected external stakeholders that Cvent provided. We identified key data visualization needs in the hospitality industry. We designed an intuitive interface, and implemented interactive data displays with D3.js and Drupal. We went through about 5 revision cycles in wireframing and design to land on the final look and feel. I designed and chose the types of data visualizations that made the most sense for the type of data being presented. I didn't want the tool to be pages and pages of line charts or graphs.

Finding fun and interesting ways to display the data was an exciting challenge to take on. Part of the fun was helping the development team figure out how we would execute on the designs created.

The Results

Improved data comprehension, enhanced user insights, increased user adoption of data visualization tools, and positive feedback from event planners. At the end of the project, the client was very pleased with how the product turned out. They were able to showcase it at one of their major conferences to boost interest in the tool.

Let's Work Together

Given the chance we could do great things. All it takes is one step.

Contact Me