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Full Circle Research

Cerna Creations redesigned and developed a new site for Full Circle Research to improve market research capabilities and overall brand recognition

The Goals

  • Update aesthetics and usability
  • Provide more robust content
  • Develop and manage CMS

The Problem

The previous platform lacked intuitive navigation, had outdated design elements, and provided limited content. The old site felt more like a splash page than an actual website.

The Process

Cerna Creations was brought on to manage the WordPress website and to redesign. I took an audit of all the pages, the plugins and custom widgets on the site. With the help of the stakeholders we cleaned up and removed a lot of legacy content and pages that were no longer needed and were causing issues in performance.

I introduced Elementor as an easy and simple way of maintaining style consistency across the site. I redesigned the website, introduced standard templates for blogs and articles without introducing or changing the way content editors worked. Keeping the backend of WordPress the same was crucial to the content editors.

I then made sure all the templates, landing pages, homepages all connected to the correct type of content. I put my UX hat on to make sure the overall experience for both users and content editors we successful by testing workflows and user journeys.

The Results

With the new redesign we were able to increase user retention, site visits and time on site. I received positive feedback from the CEO and Director of Marketing. They enjoyed my work that they asked I do the same for two other properties they had.

Visit the live site - Full Circle Research

Let's Work Together

Given the chance we could do great things. All it takes is one step.

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