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International Trade Administration (ITA)

I led the redesign and development of the International Trade Administration's digital platform to facilitate international trade. I was responsible for the overall user experience and art direction.

The Goals

  • To redesign and establish a modern digital presence for ITA
  • Work with the different departments to establish a cohesive site
  • Provide an easy to use content management system for easy content entry
  • Develop style and brand guidelines
  • Build an ecosystem of design that can be easily shared with 3rd party vendors

The Problem

The old site was outdated, convoluted and very dense with words.

The Process

I was the lead User Experience Designer on the project. The overall project spanned over 3 years and 3 different contractors. I retained my position during those changes which allowed me to direct the approach and design of the International Trade Administration's digital presence.

I Conducted numerous stakeholder workshops with the 3 primary departments, performed moderated and unmoderated user tests, iteratively designed wireframes and prototypes to get to the final designs. Through all the different phases (Research, Definition, Design, Development) I was constantly in communication and worked collaboratively with the different departments to meet their needs with the new system.

I developed and designed multiple templates that allowed for maximum flexibility for the department to use. Throughout the 3+ years I was able to provide assistance with a number of different initiatives that involved an intranet, an event management system, powerpoint templates used across the organization, email design, graphic design work and motion design work.

This project allowed me to have enough autonomy that I could experiment with different approaches to graphic design, ui design, ux design and art direction.

The Results

Trade.gov is a labor of love. In terms of government timelines and speed we went a million miles an hour. We were able to develop and launch the site within about 14 months from kickoff. Unheard of in the government space. The rest of the project dealt with enhancements and constant iteration to provide the best user experience.

Visit the live site - trade.gov

Let's Work Together

Given the chance we could do great things. All it takes is one step.

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