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Ken Burns

Ken Burns approached PBS during his "The Vietnam War" post production process to design and build a custom digital platform for the Ken Burns Film Library to showcase and organize its extensive collection.

The Goals

  • Showcase the extensive film collection
  • Maintain the Ken Burns branding while incorporating the PBS brand
  • Create a design system that can be extended with upcoming films
  • Provide social engagement methods

The Problem

Co-branding while maintaining distinct visual identities

The Process

I was given the opportunity to lead this project from inception through to development hand-off. I started with a full audit of all the Ken Burn film website, all of which, were created by different vendors on a number of different platforms. Through the audit of all the sites, I then put together common site elements that each on shared.

Once I had a library of shared elements I could then begin to wireframe out a bigger pattern library that could be shared by each film page or site. Keeping in mind that I had to maintain a distinct Ken Burns feeling while still retaining the connection to PBS. Borrowing some elements and color from the PBS brand was how we managed to create a cohesive yet distinct design system.

One major part of the project was around having former veterans or family and friends of veterans submit stories to the Vietnam War site in preparation for the release of the film. Creating an easy and intuitive way for folks to share those stories was a fun creative and technical challenge.

The Results

I was able to build a design system that was extensible for future films to use and build upon. I helped with the contracting of the development firm that eventually got the project to develop the system for the film library. I spent time with the development team walking them through all the different components, their styling, functionality and micro-animations so that implementation would go smoothly. We were able to launch the new Ken Burns site and film library before the deadline and under budget.

Visit the live site - pbs.org/kenburns

Let's Work Together

Given the chance we could do great things. All it takes is one step.

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