Back Home

Lifebridge Health

Cerna Creations partnered with R2i as a UX Strategy consultant to help with the redesign and overall strategy for Lifebridge Health, a medical organization in Baltimore, MD.

The Goals

  • Build a UX strategy and Content Strategy
  • Help lead the design and art direction of the redesign
  • Provide presentations to client
  • Produce deliverables for client

The Problem

The previous website had complex navigation, limited mobile responsiveness, and lacked user-friendly features for patients.

The Process

As the UX Strategy consultant on the project I ran the initial research and discovery phase. I collected the analytics, ran numerous patient interviews as well a stakeholder interviews. I gathered the insights, I found common pain points and opportunities from the research and data.

I developed a variety of different workshops and presentations for the client to provide them the findings of the research phase.

I partnered with the R2i designer to flesh out the information architecture and wireframes before handing it off to the designer for the visual design phase of the project.

The Results

I was able to earn stakeholder buy-in and excitement for the project and future phases. My presentations of the data and findings were well received by both R2i and the client.

Visit the live site - Lifebridge Health

Let's Work Together

Given the chance we could do great things. All it takes is one step.

Contact Me