Back Home

Public Broadcasting Service (PBS)

I worked on the PBS General Audience team. I collaborated with internal PBS stakeholders as well as stakeholder across the nation at our different PBS stations to enhance user experience and design internal and external digital products.

The Goals

  • Improve usability
  • optimize content delivery
  • enhance brand consistency
  • provide content tools to internal teams

The Problem

Various PBS digital products suffered from inconsistent user experiences, limited functionality and no overall organization of tools for content creation and management.

The Process

As part of the General Audience team I was tasks with designing and maintaining the overall PBS.org website design. I was also part of the Bento team which was responsible for the internal site builder application that PBS stations would use to create their local PBS station website.

I would conduct user tests and interviews around the main .org site and the internal site builder to gain an understanding of the needs and wants from out stations. For the main .org it consisted of creating an overall design and user experience for users who would use the site to browse the offerings and different videos.

For the internal users, I would work with them to understand the needs of what functionality or features they wanted or needed in the site builder. I would work with the PM on creating the list of items that would go on the roadmap for the product.

I worked closely with the development team on the internal tools to make sure implementation, functionality and features requested were incorporated into the tools.

The Results

We had positive feedback from the PBS stations on the internal side. We did have more engagement and user time-on-site increased with the .org design updates and new features that were constantly rolled out.

As I wrapped up my tenure at PBS, I was approached by the PBS Foods team to help with a redesign for their website PBS Food. I took the opportunity to stretch my development skills and did the whole life cycle of the project from research, analysis, design to development.

Visit the live sites - pbs.orgpbs.org/food

Let's Work Together

Given the chance we could do great things. All it takes is one step.

Contact Me